U.S. Major Media Ad Spending & ROI By Media | 2011-2015

U.S. Major Media Ad Spending & ROI
By Media | 2011-2015

MARKETING SPENDING PLANS FOR 2015 BASED ON SURVEY OF GLOBAL BUSINESS LEADERS

  • 7% Increase Email Marketing
  • 44% Of Email Recipients Made At Least One Purchase Last Year Based On A Promotional Email
  • 9% Increase Social Media
  • 2% Increase Mobile Marketing
  • 3% Increase SEO / SEM
  • 2% Decrease Print Advertising
  • 22% Decrease Direct Mail
  • 8% Decrease Radio / TV
Source:MarketingCharts.com / StrongView

U.S. MAJOR MEDIA AD SPENDING BY MEDIA 2015

  • #1 TV
  • #2 INTERNET
  • #3 NEWSPAPERS
  • #4 RADIO
  • #5 MAGAZINES
  • #6 OUTDOOR
  • #7 DIRECTORIES
Source: eMarketer

EVALUATING MARKETING ROI: WHICH METRICS ARE VERY EFFECTIVE?

  • 52% Closing %
  • 51% Cost Per Sale
  • 45% Cost Per Lead
Source: Marketing Sherpa#4

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