The New Multi-Screen World

The New Multi-Screen World

Understanding Cross Platform Consumer Behavior

Majority of media consumption is screen-based
• 90% of all media interactions are screen based
• 38% of our daily media interactions are on smart phones

Consumers move between multiple devices to accomplish their goals
• 90% of people use multiple screens sequentially
• Popular cross device activities
• 81% Browsing the Internet
• 67% Shopping Online
• 46% Managing Finances
• 43% Planning a Trip

Television No Longer Commands Our Full Attention
• 77% of the times that viewers watch TV, it is with another device
• 49% with a smartphone
• 34% with a PC/Laptop

Online Shopping is a Multi-screen activity
• 67% of people have used multiple devices sequentially to shop online
• Smartphones’ accessibility enables spur of the moment shopping
• 19% Planned
• 81% Spontaneous

TV content search while watching
• 32% Search On PC for more information related to commercials they saw.
• 23% Search On Mobile for more information related to commercials they saw.
• 90% of all media interactions are screen based
• 38% of our daily media interactions are on smart phones
• In 2015 More People Will Watch Streamed On-Demand Video On A Weekly Basis Than Broadcast TV
• 75% Of Consumers Regularly Watch Streamed Video

Source: Google/Ipsos/Sterling/Ericsson 2014

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