Social Media Marketing Versus Search Marketing

Social Media Marketing Versus Search Marketing

SEARCH marketing is more effective at generating leads than social media based on survey of more than 500 marketing professionals

  • B2C Biggest Impact On Lead Generation
    41% SEO
    34.2% Social Marketing
    24.8% PPC
  • B2B Biggest Impact On Lead Generation
    57% SEO
    25% PPC
    18% Social Marketing

Top Benefits of Social Marketing

  1. Generate brand exposure
  2. Increase traffic and subscribers
  3. Improve search rankings

Top Benefits of SEO – Search Engine Marketing

  1. Increase website traffic
  2. Increase lead generation
  3. Generate brand awareness
Sources: Marketing Sherpa, Social Media Examiner, Pew Internet & American Life Project, Webmarketing123, Brightedge, Strongmail, Econsultancy

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