Social Media Marketing Is A Pillar In 2015

Social Media Marketing Is A Pillar in 2015

Trends In 2015

  • 50% of marketers say social media has impacted SEM
  • 29% of marketers have merged parts of search and social strategies
  • 80% of surveyed marketers believe that social media has become a more important lead source for their businesses over the last six months
    • 6% of salespeople incorporating social media into their process outperformed their colleagues and beat their quotas 23% more often
  • Social Media Ad Spend Increases with Pay For Play as the “New Norm”
  • Marketers will shift to an always-on paid social strategy to ensure content is reaching fans
  • 88% of Marketers Will Use LinkedIn as a Solid B2B Marketing Platform
  • 42% of Marketers Plan To Increase Social Using Instagram in 2015
  • 200 Million Users Engage Instagram, Now An Essential Business Preferred Image-Sharing Platform
  • Social Payments Will Allow Small Businesses To Benefit From ‘One Click Payment’
  • Apps Like Twitter allow Businesses To Sell Their Products Instantly Without Leaving The App
  • Email Marketing Will Include Repurposed Content Like Downloadable PDF’s, eBooks & Whitepapers
  • 72% of people who complain on Twitter expect a response within an hour
  • Tweets with images get 55% more leads than Tweets without
  • Content Budgets grow in 2015 with marketers placing greater emphasis on ROI and content effectiveness
  • Facebook exceeds YouTube for desktop video views delivering 12 Billion- nearly a billion more views by 8/14
  • The Social Media landscape continues to splinter as niche social networks appear
    • Instagram post engagement growth of 416% in just 2 years
    • Pinterest, Tumbler and Instagram each gained more than 10MM visitors in 2014
  • Real Time Marketing Is Redefined - Biggest Challenges For CMO’s In 2014
  • 36% Creating fresh, timely content
  • 24% Reaching consumers across multiple digital touchpoints
  • 18% Finding a steady stream of relevant content
  • 17% Using Social media for content marketing
 Sources: Mass Relevance, Adobe Digital Index, Content Marketing Institute, Comscore, Simply Measured, 2015, Hubspot

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