Customer Lifecycle Engagement

Customer Lifecycle Engagement

1. Interact - Encouraging Interaction Through Content Marketing
B2C Marketing Tactics By Implementation

• 92% Social Media Content
• 83% eNewsletters
• 81% Articles On Website
• 80% Blogs
• 77% Case Studies
• 76% Videos
• B2B Marketing Tactics
• 93% Social Media Content
• 80% eNewsletters
• 78% Articles On Website
• 74% Videos
• 67% Blogs
• 45% Infographics

2. Engage – Improving Customer Communications & Loyalty
Top Rated Digital Channels For 2015

• 51% Email Marketing
• 45% SEO (Optimization)
• 34% SEM (Paid Search Marketing)
• 33% Social Media (Organic)
• 23% Online PR
• 21% Social Media (Paid Ads)
• 19% Display Advertising

3. Convert – Increasing Conversion To Sale
Conversion Rates By Device Type

• 8.58% Tablet Add to Cart / 2.42% Sales Conversion
• 8.52% Desktop Add to Cart / 2.78% Sales Conversion
• 4.7% Smartphone Add to Cart / .8% Sales Conversion

Sources: Monetate 2014, Forbes.com 2015, Content Marketing Institute 2014/2015, Smart Insights / TRM&A 2014, Global Web Index 2014, ITU 2014

No Comments Yet.

Leave a comment

Time limit is exhausted. Please reload CAPTCHA.