CASE STUDY – TIRE COMPANY

CASE STUDY - TIRE COMPANY

logo_tireco
tireco-mobile-website

NEW WEB SITE DEVELOPMENT & DIGITAL MARKETING PROGRAM

The Challenge

The management team approached us to develop a new web site and digital marketing strategy to compete in the competitive online space of “Tires and Auto Repair”. Their outdated site was not optimized to compete with the ever changing strategies and best practices required to achieve outstanding organic and paid search results. They required a highly focused results oriented ROI approach.

The Solution

We assessed their web presence, site requirements, organic position, and conversion efficiencies. We built a new optimized website and integrated it into their CRM System. The system constantly evolves to increase conversions of searches into actual clients. Our SEO strategy increased their organic presence through social media, blogs, videos and infographics, to increase rankings with all major search engines and reduce paid online CPC. We refined their keyword strategy and site design in response to customer needs and objectives. We deployed a multilayer digital/social strategy that included daily blog updates, Facebook page optimization and engagement, and retargeting campaigns on top search and social sites.

tireco_ipad

50%

INCREASE IN WEBSITE
TRAFFIC CLICK THRU RATE

112%

INCREASE IN ONLINE
APPOINTMENT BOOKINGS

35%

INCREASE IN INBOUND PHONE CALLS

31%

INCREASE IN
WEBSITE TRAFFIC

48%

INCREASE IN
MOBILE SITE TRAFFIC

34%

SEM COST PER
CLICK REDUCTION

We exceeded objectives and successfully built and delivered the new Website, Search Engine Optimization Program, and Search Engine Marketing Campaign.