CASE STUDY - TIRE COMPANY
NEW WEB SITE DEVELOPMENT & DIGITAL MARKETING PROGRAM
The management team approached us to develop a new web site and digital marketing strategy to compete in the competitive online space of “Tires and Auto Repair”. Their outdated site was not optimized to compete with the ever changing strategies and best practices required to achieve outstanding organic and paid search results. They required a highly focused results oriented ROI approach.
We assessed their web presence, site requirements, organic position, and conversion efficiencies. We built a new optimized website and integrated it into their CRM System. The system constantly evolves to increase conversions of searches into actual clients. Our SEO strategy increased their organic presence through social media, blogs, videos and infographics, to increase rankings with all major search engines and reduce paid online CPC. We refined their keyword strategy and site design in response to customer needs and objectives. We deployed a multilayer digital/social strategy that included daily blog updates, Facebook page optimization and engagement, and retargeting campaigns on top search and social sites.
INCREASE IN WEBSITE
TRAFFIC CLICK THRU RATE
INCREASE IN ONLINE
INCREASE IN INBOUND PHONE CALLS
MOBILE SITE TRAFFIC
SEM COST PER
We exceeded objectives and successfully built and delivered the new Website, Search Engine Optimization Program, and Search Engine Marketing Campaign.