CASE STUDY – HEARING AID COMPANY

CASE STUDY - HEARING AID COMPANY

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NATIONAL PRINT, ONLINE VIDEOS, INTERNET & MOBILE SEARCH MARKETING

The Challenge

A client aggressively rolling up the industry through acquisitions grew by 94% to 450 locations. They were challenged to integrate the numerous marketing strategies into one seamless organization, measure ad performance, and realize the synergies of their increased buying power.

The Solution

We reorganized their multiple independent marketing strategies into a single optimized program that reduced their targeted Cost Per Call by 69.8% down to $30.19. Buying power was leveraged to increase their discount off of media rate cards to 58.4% to add significant incremental value. We implemented tracking procedures and reporting to measure ad performance where none existed before.

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RESULTS

94%

ANNUAL INCREASE
IN LOCATIONS

232 to 450

ANNUAL STORE LOCATION GROWTH

69.8%

DECREASE IN TARGETED COST PER CALL

$100 TO $30

REDUCED COST PER CALL TARGETED

58.4%

INCREASED DISCOUNT OFF MEDIA RATE CARD

We revamped a mismanaged program into a streamlined, well integrated and well negotiated plan that is driving impressive results.