MARKETING & ADVERTISING CASE STUDIES
The management team approached us to develop a new web site and digital marketing strategy to compete in the competitive online space of “Tires and Auto Repair”. Their outdated site was not optimized to compete with the ever changing strategies and best practices required to achieve outstanding organic and paid search results. They required a highly focused results oriented ROI approach.
A client aggressively rolling up the industry through acquisitions grew by 94% to 450 locations. They were challenged to integrate the numerous marketing strategies into one seamless organization, measure ad performance, and realize the synergies of their increased buying power.
After celebrating 60 years in business, and nearly 1,000 locations nationwide; the marketing strategy had changed very little over their history, relying almost exclusively on print advertising. Their media mix did not match the search habits of their target customer.