Business Intelligence & Big Data

Business Intelligence & Big Data

On-Demand Actionable Analytics Are Crucial To Understanding A Rapidly Changing Marketing Landscape

  • 70% of Marketers Do Not Report Regularly To Management Regarding The Social Media Conversations About Their Brand
Source: Alterian

Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Analysis of data sets can find new correlations, to "spot business trends and opportunities”. Data sets grow in size in part because they are increasingly being gathered by cheap and numerous information-sensing mobile devices, aerial (remote sensing), software logs, cameras, microphones, radio-frequency identification (RFID) readers, and wireless sensor networks

Most Commercially Important Digital Marketing Trend for 2015?

  1. Content Marketing Received 29.6% of Poll Votes
  2. Big Data Received 14.6% of Poll Votes
Source: Smart Insights 2015

What Web Analytics Tools Do Marketers Use?

  • 44% Use Google Analytics
  • 34% Use Omniture
  • 17% Use Coremetrics

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