Advertising APPtitude

Advertising APPtitude
Survey Insight Into Understanding Advertising Supported Apps

In the past three months,

  • 80% of Smartphone users downloaded apps that have ads (free versions of paid apps)
  • Consumer opinion of advertisement supported apps- Consumers don’t care if ads are at the bottom of the screen, but dislike random pop-ups while using the app.
  • Consumers who do not download free app versions, claim that the ads are very annoying and intrusive.
  • How many in-app ads do you think you’ve clicked on?
    • 51% 1-5 Ads
    • 20% Zero Ads
    • 15% 11+ Ads
    • 14% 6-10 Ads
  • Do you remember what the ad was for?
    • 50% Yes
    • 50% No
  • How many online banner ads do you estimate you’ve clicked on?
    • 31% 1-5 Ads
    • 29% 11+ Ads
    • 21% 6-10 Ads
    • 19% Zero Ads
  • What makes you click on banner ads?
    • 29% Trusted Brand
    • 24% Humor
    • 21% Featured Deal
    • 15% Relevant to my online activity
    • 11% Other
  • DVR Users… How often do you fast forward through the commercials of shows that you DVR?
    • 37% I mean to, but forget
    • 31% Never
    • 28% Everytime
    • 4% Other
  • Which of the following have you used to listen to music?
    • 55% Pandora
    • 16% Grooveshark
    • 13% Spotify
    • 30% None Of These
    • 7% Other
  • Do you usually notice the ads?
    • 80% Yes
    • 20% No
  • Have you ever clicked on an ad?
    • 55% Yes
    • 45% No
    • In your opinion, what form of advertising has the biggest impact on your purchasing decisions?
    • 38% TV Commercials
    • 20% Online Ads
    • 19% Online Video Ads
    • 7% Print Ads
    • 3% Radio Ads
    • 2% Other
    • 11% None of these

Source: lab42.com

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