10 Hot Consumer Trends 2015

10 Hot Consumer Trends 2015

Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.

1- The Streamed Future

  • Three quarters of us regularly watch streamed video
  • In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV

2- Helpful Homes

  • Around half of Smartphone owners would like home sensors that alert them to water and electricity issues, or when family members come and go.

3- Mind Sharing

  • 40% of Smartphone owners would like to use a wearable device to communicate with others directly through thoughts.
  • More than two thirds believe this will be mainstream by 2020.

4- Smart Citizens

  • 70% of Smartphone owners believe that Traffic Volume Maps, Energy Use Comparison Apps, and Water Quality Checkers will be mainstream by 2020

5- The Sharing Economy

  • 50% of all Smartphone owners are open to the idea of renting out their Personal Appliances, Spare Rooms, and Leisure Equipment as it is convenient and saves money.

6- The Digital Purse

  • 48% of Smartphone owners would prefer to use their phone to pay for goods and services.
  • 80% believe that the Smartphone will replace their entire purse by 2020.

7- My Information

  • 56% of Smartphone owners would like information to be encrypted.

8- Longer Life

  • Consumers believe services such as Jogging Apps, Pulse Meters, and Plates That Measure Food will help to prolong our lives by up to two years per application.

9- Domestic Robots

  • 64% of consumers think a range of domestic robots that could help with everyday chores will be common in households by 2020.

10- Children Connect Everything

  • 46% of Smartphone owners say that children will expect all objects to be connected when they are older.
Source: Ericsson 2014

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